20190501-Sunny Decree-BTC is in a demographic mega-trend


Sunny Decree（BTC is in a demographic mega-trend）:

-Two surveys were conducted by the Harris Poll, on behalf of Blockchain Capital on 20000+ adults.  One was done in Oct 2017 in the midst of BTC bull market.   One was done in April 2019 in the bottom of BTC market。  One would suspect that the BTC bear market will have a more negative impact on BTC sentiment than in 2017 bull market.   But it is not so.

-Despite the bear market, the data shows that Bitcoin awareness, familiarity, perception, conviction, tendency to purchase and ownership all increased/improved significantly — dramatically in many cases.

-The results highlight that Bitcoin is a demographic mega-trend led by younger age groups.









-To help put the millennial proclivity to Bitcoin in perspective: Only 37% of people under 35 are invested in the stock market (source) — so the data point that 20% of those in the same group own Bitcoin is particularly surprising.

-Only 9% of the population owns BTC.   Of which 20% is from the 18-34 age group. 

-Wendy:  Only 4% from our age group!


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