20190310-Fidelity Digital Assets launched on March 8th


Blockchainreporter:

Fidelity Digital Assets, the digital currency wing of US services giant Fidelity, is now live with a select group of clients, the firm announced on March 8.   This is bigger news than JP Morgan coin or FB coin.

They are huge - Fidelity Digital Asset Services is one of the 5 biggest financial service providers in the whole world. They maintain about $7.2 trillion in clients’ assets and 27 million customers. The news means that there is yet another big player entering the crypto space. The company’s institutionally-oriented cryptocurrency outfit is already in the works. They have also announced that Galaxy Digital, an “alpha custody client”, will be one of their customers.  

The war is heating up among brokers and exchanges - Coinbase has been attempting to work with institutional investors. This means that it could even become an IPO. Other institutions such as Bitmain, Robinhood, Binance and others in the space could also be considering this move. While Coinbase is known for being a stock broker for amateurs, Fidelity’s goal is to make digitally native assets such as Bitcoin more accessible to larger investors. Robinhood and Circle institutions are into propagating digital assets and crypto markets investment.

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